“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Armstrong & Kotler (2011) Marketing: An Introduction. page 31 of 43 — printed page 55) The strengths of Sin’s Delights are the new and bold taste to brownies with quality ingredients. The taste will appeal to anyone looking for something new and those who enjoy the spicy side of their desserts. The weaknesses of my product are that not everyone eats brownies and not everyone enjoys spicy food. And those who would may not be willing to leave the brand they are used to buying. Our opportunities are finding a whole new base of customers that are more interested in my brownies over others. The threat to my brownies would be any other brand of brownies. As well as if the other brands come out with their own style of chili powder brownies.
No comments:
Post a Comment