Final Project: Business Mission Statement

Sin’s Brownies bring happiness to people all over with our creatively innovated desserts. There’s a line between saying what your product is and what your product does. There’s a lot to consider and mission statements are definitely one of them. “Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Armstrong & Kotler (2011). Marketing: An Introduction. Page 39)