Week 8 EOC: Creative Content

The advertisement I would like to make for my product will be a picture for magazines. I plan on making the brownies and cutting them into squares and placing them on a plate in a pyramid with the plate next to a box I’ve either made up in photoshop or a box that I’ve hand panted myself. If I use photoshop, I’ll find a box to take a picture of and then edit it and insert it into the picture with the brownies. If I decided not to go that way, then I’ll take the box and pant on it with my own supplies to look like it would be something you can find in a store.

Final Project: Implemention Evaluation Control

It’s very important to review yourself often as a product developer. It provides a chance to see where you’re going and how things can change. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities. (Armstrong/Kotler, Marketing, pg 31) In review, it’s easy to see where any mistakes have been made. Which let’s you take control and fix where you want to go with your product.

Final Project: Promotion

Adds in cooking magazines will be one way Sin’s Delights will be promoted. As well as going to stores on the first day the product is on shelves and offer samples to customers. Hopefully this will intrigue interest and promote more buying of the product.

Final Project: Price

Pricing can be a difficult road to walk when making a product. “Some managers view pricing as a big headache, preferring instead to focus on the other marketing mix elements. However, smart managers treat pricing as a key strategic tool for creating and capturing customer value.” (Armstrong & Kotler (2011) Marketing: An Introduction. page 4 of 59 — printed page 275)

 Priced too high and it will not be bought, priced too low and it could be viewed and cheap or customers might think there’s something wrong with it. While it is difficult, price is one of the most important parts of coming up with your product. “Price is the only element in the marketing mix that produces revenue; all other elements represent costs. Price is also one of the most flexible marketing mix elements.” (Armstrong & Kotler (2011) Marketing: An Introduction. page 4 of 59 — printed page 275) I don’t want to price my brownies too high, I want them to be bought. But I don’t want to go too low, I want to make revenue.

In light of JCPenny changing their prices to whole numbers, I feel it is an interesting tactic to play with. No more .99 numbers. I like it. I’ll price my product at $2.50, with Nevada sales tax currently at 8.1%, it comes out to $2.70 a box.

Final Project: Distribution

In the distribution of my product, I feel that intensive distribution will be best. “Producers of convenience products and common raw materials typically seek intensive distribution—a strategy in which they stock their products in as many outlets as possible.” (Armstrong & Kotler (2011) Marketing: An Introduction. page 24 of 50 — printed page 323) This will send the boxes to grocery stores all over the west coast. I’ll start with grocery stores here in the west coast, such as Smiths, Fresh&Easy and Albertsons. “In some cases, a company may want to compete in or near the same outlets that carry competitors’ products.” (Armstrong & Kotler (2011) Marketing: An Introduction. page 24 of 50 — printed page 323) Once the product takes off more, it will be sold in more and more areas of the country as the demand becomes stronger.

Final Project: Product

My product is brownies with a hint of chili powder in the mix. They tingle on the tongue with each bite without being overpoweringly spicy. In the market of brownies, fudgy brownies, brownies with chocolate chips in them and marble brownies with white chocolate; my chili brownies will add something new and exciting to the pile that’s sure to come out as a huge hit!

Final Project: Target Market Strategy

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Final Project: Situation or SWOT Analysis

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Armstrong & Kotler (2011) Marketing: An Introduction. page 31 of 43 — printed page 55) The strengths of Sin’s Delights are the new and bold taste to brownies with quality ingredients. The taste will appeal to anyone looking for something new and those who enjoy the spicy side of their desserts. The weaknesses of my product are that not everyone eats brownies and not everyone enjoys spicy food. And those who would may not be willing to leave the brand they are used to buying. Our opportunities are finding a whole new base of customers that are more interested in my brownies over others. The threat to my brownies would be any other brand of brownies. As well as if the other brands come out with their own style of chili powder brownies.

Final Project: Objectives

My objectives are as follow.

To bring a new style of brownies to customers.
To make an advertisement to intrigue people into buying the product.

Final Project: Business Mission Statement

Sin’s Brownies bring happiness to people all over with our creatively innovated desserts. There’s a line between saying what your product is and what your product does. There’s a lot to consider and mission statements are definitely one of them. “Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Armstrong & Kotler (2011). Marketing: An Introduction. Page 39)

Week 7 EOC: The Pitch

Anyone can make brownies, you go to the store and pick up the box and the eggs and make it home in your oven. But they’re generally all the same with some slight variation, right? With chocolate chips or double chocolate and even some that are gooey. But have you ever had brownies with chili powder? Made with the finest chili powers from Mexico and India combined with the richest of cocoa, the sweet and spicy mix will warm you from the inside with every bite. The exotic taste will have you coming back for more.

Packaged in orange and brown boxes, the name “Sin's Brownies” will be surrounded by cocoa beans and chili peppers to give it the feel of the countries where the chili’s from. The brownies inside will be cut into bite sized cubes to help with the warming after effect with each piece.

Week 6 EOC: Me x 3

What three products do I think define me? First, I believe my shoes help to define who I am. I love vans shoes. They’re comfortable, great for your feet and they last forever before wearing out on me. And I’ll wear my shoes until they die on me. I prefer the look of the men’s vans better; they’re darker colors and to me, seem a lot simpler in design. They have built in arch supports which I totally love since my feet tend to lean inward. I think when people look at me when I wear them and they’ll see that I like to feel comfortable. And you can’t be comfortable if your feet are killing you.

 

Secondly, I have my Arizona jeans. They fit me just right; they come long enough for my legs and with different style cuts. I’m always comfy in my jeans. With the right shirt you can get so many different looks and outfits with jeans. Dress down, with nicer ones you can dress up. I even have black ones so I can look a little more formal when I need to. I have always felt more down to earth when I wear them, other than other kinds of pants.

Third, I think my dice say a lot about me.

I love gaming, I have for years. It's a great way for my to relax and de-stress from my week and I get to hang out with my closest friends every Saturday. I've played DnD since I was 18 and I've gone through several characters but my dice stay the same, even when I add a few new ones when I find a really cool one. I may be into fashion, but gaming is my true love. I just couldn't game for a living, I worry it'd make me hate in after a few years.

Week 5 EOC: Social Networks and Job Hunting

It can be very hard to find a job in these times. I know I’ve been looking; yet I don’t have not been hired. Through social media and jobsites, it can be a bit easier if you know where to look and which sites to trust. But how do you find a site to trust? That’s only found through research and word of mouth, I’ve found. I normally won’t look at craigslist.com but I’ve known a few who have found some jewels on the site. Like becoming a brand ambassador for companies. A lot more companies are looking for brand ambassadors to promote for them. I find the ambassadors are quite special. “It’s the value of having someone there who wants to talk to you about the product and the features,” says one brand ambassador. “It’s not really about sales; it is about sharing of information. If you go about it in a way that is positive and relatable, it’s a positive experience for [both parties].” (Armstrong & Kotler (2011) Marketing: An Introduction. page 15 of 59 — printed page 143) The next time I see one, I’ll walk over and listen to what they have to say. They know what their talking about and not just trying to get you to buy, they want you to know what they know.

What I’m not so sure about is jobs hiring through Facebook.com. It’s kind of weird. That’s where I go to keep in touch with friends and family as well as play games to distract myself from homework. And yet, it seems more places are starting to facebook as a way of hiring. “But if current growth trends continue, Facebook could rival traditional job boards in 2012” (Job Recruiters Turn to Facebook to Find Candidates). Very interesting stuff.

Week 3 EOC: There’s an app for that.

Don’t you hate it when you’re out at a store and you see THE shirt that you came to get, only you’re running short on time or they don’t have it in your size? I know I hate it.

I’d like to design a new app for your smartphone, where you can try on new clothes, without having to change! All you’d need to do is take a full body picture of yourself, front and back. Using the app, you take a picture of the shirt you find in the store and using the touchscreen, put it on you like a paper doll.

It won’t be that hard even. You can stretch and lengthen the new clothing so that it fits your body. It’ll take into account the curves of your body, the way it folds and falls around you. And it’ll do more than just shirts. It’ll accommodate pants, dresses, and shoes, any article of clothing!