Week 3 EOC: My Demographics

Being only born in ’89, I am a part of the Millennials Generation. I am proud of when I was born. I grew up in the ‘90s with some of my favorite cartoons and TV shows. I grew up with the NES. And by the time I really got to dress myself, big hair was out of style! Though, I did get stuck with perms for picture days at school. When I have thought about my generation before I didn’t think I fit very well into it when I compare myself with the teens of today who are only a few years younger than me. Now that I have read the section about the Millennials Generation in my textbook, I can see how I do fall into. I can’t imagine living without a way to talk to my friends who live in other countries. In fact, without internet, I wouldn’t have friends from other countries. I wouldn’t get very good grades on papers due to my dyslexia if I had to hand write everything out either. And of course, my video games. What would I do without them? When I was younger I avoided any book I could and sat in front of the family TV for hours playing Tetris and Super Mario World 3. I also wouldn’t be able to know when a new book is coming out from my favorite authors so I could pick them up at the library. (I love reading more than I love my video games now that I’ve gotten past my struggles.) I also wouldn’t know much about fashion with the internet. I’d be stuck with what I could only learn through growing up and going to stores where I may get incorrect information. I do try to keep my dependency on technology as low as I can. There are just some things that aren’t the same on screen as it is in person.

Week 2 EOC: Boston Consulting Group - Video Games

While everyone has their own personal favorites, it can be hard to fully define the “best and greatest” of a certain subject. But with some looking around and reading up on the subject, one can make a pretty good guess. I’ve looked around and found one site that made its own list of top 25 consoles, where “Each console on the list … was selected for its influence on the industry and the gaming culture as a whole, with special consideration for their benchmark titles, peripherals, monetary success, and total hardware sold.” (http://www.ign.com/top-25-consoles/) The list of consoles came to end with the NES as their number one. It brought back games at home after the video game crash in 1938. “This is the system that turned every child into a gamer in the mid '80s. The NES not only had one of the largest libraries in gaming, but one of the most varied: action, sports, RPGs, shooters, and more were all well represented.” (http://www.pcmag.com/slideshow_viewer/0,3253,l%253D251235%2526a%253D251237%2526po%253D9,00.asp?p=n) At pcmag, though, the NES was listed at #2. Again, no matter where you look, you’ll find different top consoles based off the opinions of the ones who formed the lists.

Using the BCG analysis, I’ll need more than just the number one of all time. The NES is almost as old as I am, and graphics and game systems have come a very long way. Now we have the PS3, the Wii and the X-box360. I’ll be picking these four consoles for my BCG analysis.

The Star: Being the high growth with high market share, The X-box360.

Why?: The 360 won’t be going anywhere for some time. It has poplular games and an easy to use online gaming experience. While I may not like the X-box, I can see that it’s doing pretty well for itself.

The Cash Cow: The low growth with high market share, The PS3

Why?: The PS3 brought Blue-ray to the gaming world. But that doesn’t seem to be enough to keep it at the top. It’s online playing is a little hard to use when it can’t find anyone to join with. The games offered are still slight compared to the PS2 with had an abundant list.

The Dog: The low growth and low market share, the Wii

Why?: The Wii brought motion into gaming, though its graphics and gaming selection leave a bit to be desired.

The Question Mark: The NES.

Why?: It’s not making any new games, it’s graphics are poor in comparison. But the games it does have are numerous in variety on top of simply having a ton of games for it. And When the other three consoles fail you, you can always go back to it and relive your youth with the classics.

Week 1 EOC: Great Customer Service

As a consumer, customer relations are a big driving force behind why I return to the places I shop. If I’m treated poorly or simply ignored, I won’t want to go back to store or place of business. When I treated well, I make plans to return when the need arises, and sometimes when I wish to see the working there again. The place I get my hair cut, the Subway I eat at and the Albertsons I shop at are all places I go to, even if they are out of the way or not the closest one to me, because I enjoy the workers there. My best experience though has been at a bank I don’t even have an account with, yet. The Credit Union in my Albertsons will be the place I go to when I have the funds to open an account; simply because of the people working there. I started getting to know the tellers though a friend who uses the bank. I was greeted and talked to that first day and I slowly stopped feeling shy and over time I came to get to know each person there. Even though I don’t have money with the credit union, they still talk with me every time I wonder over to them; I even play Words with Friends with one of them. How they make me feel keeps me returning and think of only one place I would trust my money with, with them. “The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.” (Armstrong & Kotler (2011).

Marketing: An Introduction. Page 18) I can only hope that someday I have the same relationship with my own clients.

Week 1 EOC: My Voice

With a dream of working as an Image Consultant, I am building my plans for my future. Working on my degree in fashion, I am building a network of people within the LGBT community of Las Vegas. I’m looking forward to being more active and helping to make fashion more accessible in the community.  I stay on track with fashion through sites like stylesite and womensweardaily, I also attend events geared toward the LGBT community to better understand the needs and wants of the people within so I may better take care of my future customers.  It’s very important to me to have clothing opportunities for everyone. I strive to create equal footing for men, women, gays and lesbians but most importantly those in the Trans community.

My planned business will be geared mostly toward the Trans community; helping pre/post op individuals find the clothing that work best for them, with the style they desire. Since finding clothing on their own can be quite difficult, I hope to be able to provide a safe way for those who are transitioning to be able to be comfortable with fear of rejection from stores.