Final Project: Implemention Evaluation Control

It’s very important to review yourself often as a product developer. It provides a chance to see where you’re going and how things can change. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities. (Armstrong/Kotler, Marketing, pg 31) In review, it’s easy to see where any mistakes have been made. Which let’s you take control and fix where you want to go with your product.