Monday, January 23, 2012

Week 2 EOC: Boston Consulting Group - Video Games


While everyone has their own personal favorites, it can be hard to fully define the “best and greatest” of a certain subject. But with some looking around and reading up on the subject, one can make a pretty good guess. I’ve looked around and found one site that made its own list of top 25 consoles, where “Each console on the list … was selected for its influence on the industry and the gaming culture as a whole, with special consideration for their benchmark titles, peripherals, monetary success, and total hardware sold.” (http://www.ign.com/top-25-consoles/) The list of consoles came to end with the NES as their number one. It brought back games at home after the video game crash in 1938. “This is the system that turned every child into a gamer in the mid '80s. The NES not only had one of the largest libraries in gaming, but one of the most varied: action, sports, RPGs, shooters, and more were all well represented.” (http://www.pcmag.com/slideshow_viewer/0,3253,l%253D251235%2526a%253D251237%2526po%253D9,00.asp?p=n) At pcmag, though, the NES was listed at #2. Again, no matter where you look, you’ll find different top consoles based off the opinions of the ones who formed the lists.
Using the BCG analysis, I’ll need more than just the number one of all time. The NES is almost as old as I am, and graphics and game systems have come a very long way. Now we have the PS3, the Wii and the X-box360. I’ll be picking these four consoles for my BCG analysis.
The Star: Being the high growth with high market share, The X-box360.
Why?: The 360 won’t be going anywhere for some time. It has poplular games and an easy to use online gaming experience. While I may not like the X-box, I can see that it’s doing pretty well for itself.
The Cash Cow: The low growth with high market share, The PS3
Why?: The PS3 brought Blue-ray to the gaming world. But that doesn’t seem to be enough to keep it at the top. It’s online playing is a little hard to use when it can’t find anyone to join with. The games offered are still slight compared to the PS2 with had an abundant list.
The Dog: The low growth and low market share, the Wii
Why?: The Wii brought motion into gaming, though its graphics and gaming selection leave a bit to be desired.
The Question Mark: The NES.
Why?: It’s not making any new games, it’s graphics are poor in comparison. But the games it does have are numerous in variety on top of simply having a ton of games for it. And When the other three consoles fail you, you can always go back to it and relive your youth with the classics.

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