Week 10 EOC: What are the benefits vs the features?

“When designing products, marketers must first define the core, problem-solving benefits or services that consumers seek.” Page 210

Week 8 EOC: Creative Content

The advertisement I would like to make for my product will be a picture for magazines. I plan on making the brownies and cutting them into squares and placing them on a plate in a pyramid with the plate next to a box I’ve either made up in photoshop or a box that I’ve hand panted myself. If I use photoshop, I’ll find a box to take a picture of and then edit it and insert it into the picture with the brownies. If I decided not to go that way, then I’ll take the box and pant on it with my own supplies to look like it would be something you can find in a store.

Final Project: Implemention Evaluation Control

It’s very important to review yourself often as a product developer. It provides a chance to see where you’re going and how things can change. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities. (Armstrong/Kotler, Marketing, pg 31) In review, it’s easy to see where any mistakes have been made. Which let’s you take control and fix where you want to go with your product.

Final Project: Promotion

Adds in cooking magazines will be one way Sin’s Delights will be promoted. As well as going to stores on the first day the product is on shelves and offer samples to customers. Hopefully this will intrigue interest and promote more buying of the product.

Final Project: Price

Pricing can be a difficult road to walk when making a product. “Some managers view pricing as a big headache, preferring instead to focus on the other marketing mix elements. However, smart managers treat pricing as a key strategic tool for creating and capturing customer value.” (Armstrong & Kotler (2011) Marketing: An Introduction. page 4 of 59 — printed page 275)

 Priced too high and it will not be bought, priced too low and it could be viewed and cheap or customers might think there’s something wrong with it. While it is difficult, price is one of the most important parts of coming up with your product. “Price is the only element in the marketing mix that produces revenue; all other elements represent costs. Price is also one of the most flexible marketing mix elements.” (Armstrong & Kotler (2011) Marketing: An Introduction. page 4 of 59 — printed page 275) I don’t want to price my brownies too high, I want them to be bought. But I don’t want to go too low, I want to make revenue.

In light of JCPenny changing their prices to whole numbers, I feel it is an interesting tactic to play with. No more .99 numbers. I like it. I’ll price my product at $2.50, with Nevada sales tax currently at 8.1%, it comes out to $2.70 a box.

Final Project: Distribution

In the distribution of my product, I feel that intensive distribution will be best. “Producers of convenience products and common raw materials typically seek intensive distribution—a strategy in which they stock their products in as many outlets as possible.” (Armstrong & Kotler (2011) Marketing: An Introduction. page 24 of 50 — printed page 323) This will send the boxes to grocery stores all over the west coast. I’ll start with grocery stores here in the west coast, such as Smiths, Fresh&Easy and Albertsons. “In some cases, a company may want to compete in or near the same outlets that carry competitors’ products.” (Armstrong & Kotler (2011) Marketing: An Introduction. page 24 of 50 — printed page 323) Once the product takes off more, it will be sold in more and more areas of the country as the demand becomes stronger.

Final Project: Product

My product is brownies with a hint of chili powder in the mix. They tingle on the tongue with each bite without being overpoweringly spicy. In the market of brownies, fudgy brownies, brownies with chocolate chips in them and marble brownies with white chocolate; my chili brownies will add something new and exciting to the pile that’s sure to come out as a huge hit!